Journal article2026
From Matchmakers to Innovation Machines: A Study of Market Generativity in the Bubble.io Ecosystem.
Sarbazvatan, M., & Keyhani, M.•Technological Forecasting & Social Change
Tag Archive
Research on Generativity
Explore technology generativity theory: how platforms can be designed to benefit from unpredicted innovation at scale.
Authored book2025
The Generativity Advantage: Unpredicted Innovation at Scale
Keyhani, M.•De Gruyter•De Gruyter
Book chapter2025
Managing Generative Products: Different Rules for Software Innovation.
Keyhani, M. & Sarbazvatan, M.•Building Cloud Software Products: Innovation, Technology and Product Management. (pp. 95-109)•Springer
Journal article2023
The Logic of Strategic Entrepreneurship.
Keyhani, M.•Strategic Organization, 21(2), 460-475
Journal article2019
A theory of digital firm-designed markets: Defying knowledge constraints with crowds and marketplaces.
Tajedin, H., Madhok, A., & Keyhani, M.•Strategy Science, 4(4), 323-342